Market
Healthcare: The Market of Tomorrow – solvent and rapidly growing
Healthcare companies are financially stable and have been growing at a rate that outpaces the gross domestic product for years. The future looks bright due to demographic trends, advancements in medical technology, and the increasing healthcare needs of the population. In 2026, the first and second healthcare markets in Germany reached a combined volume of around €750 billion.
Market analysts
Dr. Bernd Rebmann
Expert in all healthcare sectors
After studying Business Administration at LMU Munich and earning his PhD in Economics from the University of St. Gallen (HSG) in Switzerland, Bernd Rebmann focused on entrepreneurial roles in industry and consulting. This experience formed the foundation of the market expertise that Rebmann Research now offers across 60 healthcare sectors. Using proprietary cloud-based tools, Rebmann Research aims to provide maximum market transparency for its clients. To support doctors and their consultants in making business decisions, Rebmann Research offers unique software products.
Dr. Petra Seisl
Expert in freelance professions, pharmacies, opticians, and non-medical healthcare professions
Petra Seisl recently gained public attention with her project “womanizing.” As an executive partner, she leads the Berlin office. She studied Business Administration at LMU Munich and received her PhD (Dr. rer. pol.) in 1998. Her focus is on guiding complex transformation projects, as well as communication, leadership, and HR. In this role, she has also worked in the aerospace industry and for consulting firms.
Dr. Elisabeth Leonhard
Expert in hospitals and Medical Care Centers (MVZ)
Elisabeth Leonhard is a skilled health economist, having studied at the University of Coimbra (Portugal), the University of Passau, and Aix-Marseille II (France). She completed her PhD at the University of Mannheim and worked for the Ministry of Science, Research, and the Arts of Baden-Württemberg as a budget officer for university hospitals. At Rebmann Research, she serves as an executive partner and is the editor-in-chief for the media division. She is also a senior analyst specializing in large healthcare institutions such as hospitals and MVZs.
Andrea Kern-Schnur
Expert in primary and specialist care, outpatient and inpatient care
Andrea Kern-Schnur brings extensive knowledge of outpatient care to our analyses and is a speaker at various events. She worked for 13 years as a nurse at the University Hospital of Heidelberg and studied Business Administration with a focus on Hospital Management at VWA Mannheim while working. She then transitioned into consulting, specializing in services for physicians. After that, she was responsible for new contract models and fee agreements at KV Berlin (Association of Statutory Health Insurance Physicians).
Verena Heinzmann
Expert in dental care
Verena Heinzmann contributes a strong technical understanding, analytical skills, and expertise to Rebmann Research. After studying Product Engineering at the University of Furtwangen, she worked for a leading sanitary technology company, among other things as head of HR development. She also worked in technical documentation and translation management for a high-tech company. She holds the qualification “Ausbildung der Ausbilder (AdA)” and serves as our training manager and main point of contact for applicants.
Dana Petry
Expert in primary, specialist, and dental care and practice valuation
Dana Petry studied Business Administration (B.A.) part-time at Berlin School of Economics and Law, followed by a Master’s degree in Management and Controlling (M.A.) at Bonn-Rhein-Sieg University of Applied Sciences. She spent many years working in corporate banking at two major regional financial institutions. During her time as an advisor to healthcare professionals, she focused her master’s thesis on the valuation of medical practices. As a Key Account Manager at Rebmann Research, her strategic focus is on banks, tax advisors, and management consultancies. In this role, she also delivers training sessions for users and speaks at industry conferences.
Nadine Brohammer
Expert in medical technology
Nadine Brohammer studied Applied Health Sciences at the University of Furtwangen. She then worked for a provider of inpatient software solutions before starting her career as an analyst at Rebmann Research. While working part-time, she earned her Master’s degree in Business Administration with a focus on Marketing at DHBW CAS Heilbronn. Her industry expertise is in medical technology, which she broadened through her Master’s thesis on the automation of marketing using market information systems.
Stefanie Gorr
Expert in digitalization and sustainability
At Rebmann Research, Stefanie Gorr works at the intersection of publications, marketing, and sales. One of her key responsibilities is the planning and execution of social media campaigns. She also works on creating white papers, newsletters, and specialist articles. The two main topics she focuses on are digitalization and nursing care. Currently, Stefanie Gorr is pursuing a part-time degree in Health Management at the Distance-Learning University of Riedlingen.
Fanny Mauch
Expert in outpatient care
Fanny Mauch studied Health Management at DHBW Bad Mergentheim while simultaneously working at Rebmann Research. Her thesis focused on the needs and potential of cross-disciplinary physician cooperation. Since completing her studies in the fall of 2023, Fanny Mauch has been part of our analyst team. She is currently deepening her expertise through a part-time Master’s program in Prevention and Health Management at DHfPG in Munich.
Milestones in our Company´s History
1998-2004
- Business data related to medical practices is a “black box”
- Data is systematically collected in a specialty groups atlas
- We become the “advisors to the advisors”
2005-2010
- Atlas Medicus becomes a established brand in both Europe and the U.S.
- An increasing number of major German banks adopt our consulting and planning tools
- Launch of the first Forum Medicum events
2011-2015
- Partnership with the University for Health Sciences UMIT (Hall, Tyrol) and launch of Atlas Medicus Austria
- Atlas Explorer and Hit-O-Meter, the technological foundations of our publication platform, are protected across Europe
2016-2026
- Market intelligence systems providing data down to the practice and individual level (micro perspective), combined with OpenStreetMap (OSM)
- Atlas Dental, an information system covering dental markets worldwide (macro perspective)
- Guided Medicus, a holistic consulting concept for practice start-ups, growth, and succession planning
- Medicus ONE, a smartphone-enabled multi-bank platform for managing practice finances, with specialty-specific categorization, budget-versus-actual comparisons, and automated identification of opportunities and risks
Rebmann Research – Leader in Innovation
We have developed our own technologies for data processing and for making data available online, with development teams based in Berlin and Herrenberg. Some of these technologies are protected by design patents. The entire Atlas Medicus toolkit is an in-house creation of Rebmann Research.
Key product names are trademarked with the European Union Intellectual Property Office (EUIPO). Atlas Medicus is a globally registered trademark.
In the image, from left to right: Daniel Möller (Developer), Dr. Bernd Rebmann (Founder, CEO), Matthias Haberstroh (Developer)
We Are a Brand! Protection through European or even global trademarks gives our technical solutions exclusivity and a unique selling point.
Uniqueness is important for us when we integrate our solutions in your processes. The goals we pursue together with you are: to simplify complex processes as much as possible in order to provide you with the highest level of market transparency possible. By considering up-to-date market data, we offer the economic expertise necessary for the decision-making processes. Our cloud-based solutions further enhance efficiency and sustainability throughout the consulting process.
The healthcare professionals platform
Atlas Medicus is primarily based on economic and business data gathered through our own research and updated at least once a year. The platform also includes a wide range of interactive tools that enable users to perform analyses and planning based on this data, as well as create maps and reports. This provides our clients with comprehensive and efficient consulting services to advise their medical clients.
The 360° practice strategy
Guided Medicus is the strategy tool of the future, enabling self-employed physicians and therapists to develop a practice strategy guided by a digital roadmap. The process is typically facilitated remotely by a consultant, while integrated market data helps practice owners understand the impact of their decisions – both professionally and personally – at every stage of their careers. The tool supports throughout the practice lifecycle – from starting a practice and driving growth to planning for its transition or succession.
Your guide to practice management
With Medicus ONE, all the factors that drive practice success can be monitored and managed using up-to-date, real-time data. Advisors can also be involved in the practice’s real-time financial monitoring whenever needed. This means practice performance is continuously monitored in the background, without adding to physicians’ day-to-day workload. AI-powered algorithms identify potential opportunities and risks and flag them at the right time.
Just Online
The Atlas Explorer technology makes it possible to easily create an online application of extensive text documents, such as Word files. The files are automatically imported via an interface and converted into a searchable, easily manageable database. Another in-house development, the Hit-O-Meter, serves as a navigation tool.
Intelligent Search
Hit-O-Meter is closely integrated within the Atlas Explorer. It visualizes search results from one or more subject areas in the Atlas Explorer database. Users get an intuitive overview of the text structure and can view the distribution of relevant hits—both in terms of quantity and quality—throughout the publication.
Meet the Experts
Forum Medicum is a European brand that offers a platform for the events we organize on behalf of our clients. For these events, we select topics and speakers, invite participants, and ensure certification by the relevant Medical Council (Ärztekammer). Virtual events will also be held under this brand.
Primarily Cared For
Practices that are strategically positioned and utilize real-time practice controlling alongside their consultants can be confident about their future. With economic transparency, strong networks in primary care, and cutting-edge technology, independent (rural) medical practices are well-equipped for a bright future.
Our Corporate Culture and Values
Data and Tools for Our Clients’ Success
Rebmann Research is recognized for its in-depth economic data within the healthcare market, which we present in a clear and easily understandable format for our clients. This enables us to deliver tailored digital solutions designed for our clients’ success.
Respect for
Market Participants
As analysts, particularly in the healthcare market, we deeply respect the dedication of all stakeholders. Ensuring data protection is our highest priority.
Reliability
We are a company with deep roots in the Black Forest, reflecting the down-to-earth qualities often associated with the people of this region. We are dedicated to values such as honesty, hard work, punctuality, precision, consistency, fidelity, and loyalty.
Independence
Rebmann Research is an owner-managed company, continuing the long tradition of an entrepreneurial family. Our economic decisions are made independently, without influence from investors or external interests. Nearly all of our products are exclusive in-house developments, offering a value-added depth of typically 100%. This ensures our independence.
Avant-Garde
We embrace new challenges and grow through them. We are pioneers in combining economic market expertise with interactive information technology, and we plan to preserve this unique business model in the future. We face the market with innovative products.
Quality and
Aesthetic Consciousness
We place great importance on aesthetically pleasing and user-friendly product design. Our products are continously updated, and we ensure flawless performance.
Custom Solutions
Due to our flexible internal organizational structures and our highly skilled, interdisciplinary team of experts, we can respond quickly and individually to client requests, delivering precisely tailored products.
Data across all healthcare sectors
Rebmann Research provides a 360° overview of approximately 60 distinct sectors within the healthcare market. All market participants can directly access detailed economic data on a speciality group or sector. The simplest way to do this is by subscribing to the “Infodienst” through our Atlas Medicus tool.
Below is an overview of all the sectors and specialty groups monitored by Rebmann Research.
ACCIDENT AND EMERGENCY SURGERY
Fees, costs, key figures, distribution, opportunities and risks in accident and emergency surgery
ANAESTHESIA
Fees, costs, key figures, distribution, opportunities and risks in anaesthesia
ANGIOLOGY
Fees, costs, key figures, distribution, opportunities and risks in angiology
CARDIOLOGY
Fees, costs, key figures, distribution, opportunities and risks in cardiology
CARE HOME
Economic data, key figures, opportunities and risks for care homes
CARE SERVICE
Economic data, key figures, opportunities and risks in care service
DENTAL LABORATORIES
Economic data, key figures, opportunities and risks for dental laboratories
DENTISTRY
Economic data, key figures, opportunities and risks for dentists
DERMATOLOGY
Fees, costs, key figures, distribution, opportunities and risks for dermatologists
ENDOCRINOLOGY
Fees, costs, key figures, distribution, opportunities and risks in Endocrinology
ERGOTHERAPY
Fees, costs, key figures, distribution, opportunities and risks in occupational therapy
GASTROENTEROLOGY
Fees, costs, key figures, distribution, opportunities and risks in gastroenterology
GENERAL MEDICINE
Fees, costs, key figures, distribution, opportunities and risks in general medicine
GYNAECOLOGY
Fees, costs, key figures, distribution, opportunities and risks in gynaecology
HAEMATOLOGY / ONCOLOGY
Fees, costs, key figures, distribution, opportunities and risks in haematology and oncology
HOSPITALS
Economic data, key figures, opportunities, risks for hospitals
INTERNAL MEDICINE SPECIALIST
Fees, costs, key figures, distribution, opportunities and risks for specialist in internal medicine, with no specialisation
INTERNAL MEDICINE; GENERAL PRACTITIONER
Fees, costs, key figures, distribution, opportunities and risks for Internist, general practitioner
LABORATORY MEDICINE
Fees, costs, key figures, distribution, opportunities and risks for Laboratory physicians
LOGOPEDICS
Fees, costs, key figures, distribution, opportunities and risks in speech therapy
MEDICAL PSYCHOTHERAPY
Fees, costs, key figures, distribution, opportunities and risks in medical psychotherapy
MEDICAL TECHNOLOGY
Economic data, key figures, opportunities and risks in medical technology
NEPHROLOGY
Fees, costs, key figures, distribution, opportunities and risks in nephrology
NEUROLOGY
Fees, costs, key figures, distribution, opportunities and risks for neurologists
NEUROLOGY
Fees, costs, key figures, distribution, opportunities and risks neurology
NEUROSURGERY
Fees, costs, key figures, distribution, opportunities and risks in neurosurgery
NON-MEDICAL PSYCHOTHERAPY
Fees, costs, key figures, distribution, opportunities and risks in non-medical psychotherapy
NUCLEAR MEDICINE
Fees, costs, key figures, distribution, opportunities and risks in nuclear medicine
OPTHALMOLOGY
Fees, costs, key figures, distribution, opportunities and risks in ophthalmology
OPTICS
Economic data, key figures, opportunities and risks for opticians
ORAL MAXILLOFACIAL SURGERY
Fees, costs, key figures, distribution, opportunities and risks in oral maxillofacial surgery
ORTHODONTICS
Fees, costs, key figures, distribution, opportunities and risks in orthodontics
ORTHOPAEDICS
Fees, costs, key figures, distribution, opportunities and risks in orthopaedics
OTORHINOLARYNGOLOGY
Fees, costs, key figures, distribution, opportunities and risks for otorhinolaryngologist
PAEDIATRICS AND ADOLESCENT MEDICINE
Fees, costs, key figures, distribution, opportunities and risks for paediatricians
PAEDIATRICS AND ADOLESCENT PSYCHIATRY
Fees, costs, key figures, distribution, opportunities and risks in paediatrics and adolescent psychiatry
PATHOLOGY
Fees, costs, key figures, distribution, opportunities and risks in pathology
PHARMACY
Fees, costs, key figures, distribution, opportunities and risks in pharmacy
PHONIATRY AND PEDIATRIC
Fees, costs, key figures, distribution, opportunities and risks in phoniatrics
PHYSICAL AND REHABILITATION MEDICINE
Fees, costs, key figures, distribution, opportunities and risks for physicians specializing in physical and rehabilitation medicine
PHYSIOTHERAPY
Economic data, key figures, opportunities and risks for physiotherapists
PLASTIC AND COSMETIC SURGERY
Fees, costs, key figures, supply, distribution, opportunities and risks in plastic and cosmetic surgery
PNEUMOLOGY
Fees, costs, key figures, distribution, opportunities and risks in pneumology
PODIATRY
Fees, costs, key figures, distribution, opportunities and risks in podiatry
PSYCHIATRY
Fees, costs, key figures, distribution, opportunities and risks in psychiatry
RADIOLOGY
Fees, costs, key figures, distribution, opportunities and risks in radiology
RHEUMATOLOGY
Fees, costs, key figures, distribution, opportunities and risks in rheumatology
SURGERY
Fees, costs, key figures, distribution, opportunities and risks in surgery
UROLOGY
Fees, costs, key figures, distribution, opportunities and risks in urology