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ATLAS DENTAL Special Edition IDS 2025
Markets in Europe and overseas /// Structures, challenges and opportunities
The study examines important European markets in the dental healthcare industry and takes a look at trends and developments overseas. On 72 pages, ATLAS DENTAL offers a comprehensive comparison of These markets based on structural profiles, informative texts and illustrative.
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The study examines important European markets in the dental healthcare industry and takes a look at trends and developments overseas. On 72 pages, ATLAS DENTAL offers a comprehensive comparison of These markets based on structural profiles, informative texts and illustrative.
CloseAnalyzing structures
2.2.4 Manufacturer/retailer
Germany is the world's second-largest producer of medical technology after the USA (with dental medical technology as a sub-sector). The German medical technology industry is characterized by a large number of small and medium-sized companies and is considered to be highly innovative with short product development cycles. The companies in the industry (manufacturers and retailers) employ around 265,000 people in 1,480 companies with more than 20 employees and around 12,000 micro-enterprises. Only 7 % of companies have more than 250 employees. The total industry turnover in 2023 (including small businesses) amounted to around € 55 billion. Detailed figures on turnover and employees are available for the 1,480 companies with more than 20 employees. These employ around 161,000 people and total turnover rose by +4.8 % to € 40.4 billion in 2023. Domestic turnover reached € 13.0 billion and export turnover € 27.4 billion. The export ratio was 68 %. According to market research company Frost & Sullivan, the global market volume for medical technology amounted to USD 599 billion in 2022, making Europe the second most important MedTech market after the USA. Within the EU, Germany has the largest market share with 25 %. 39 % of German medical technology exports are destined for countries within the EU, 20 % for the North American market and 17 % for the Asian market. The five most important target countries are the USA, China, the Netherlands, France and Switzerland.39
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Data automatically collected when you use our website:
When you visit our website, certain technical information is automatically sent to our web servers, even if you do not contact us directly (e.g., through a contact form). The following access and website usage data (referred to as “usage data”) are collected in all cases:
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In addition to the general data collected from all visitors, we also process data you provide when you interact with us directly, such as through our contact form. This may include your name, company, job title (optional), email address, phone number, and the content of your message (all specific fields are shown in the contact form).
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In addition to the purposes described above, we may process your data for other reasons, such as disclosing your personal data to third parties when legally required as well as asserting legal claims on our behalf or defending against legal claims made by others.
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We also maintain presences on various social networks, which you can access easily through buttons on our website. These buttons, marked with the respective social network logos, are simple links, not social plugins. As long as you do not click these buttons, no data is shared with the social networks, and you maintain full control over your data.
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Facebook (Meta Platforms Inc.):
Facebook Ireland Limited, Grand Canal Square, Dublin 2, Ireland;
Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA;
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YouTube, LLC 901 Cherry Ave., San Bruno CA 94066, USA
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Xing (New Work SE):
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LinkedIn:
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Privacy policy: https://www.linkedin.com/legal/privacy-policy#choices-oblig
Please note that when you activate a social network button on our website, some user data may be transmitted to servers located in third countries and processed outside the European Union, potentially subjecting it to different data protection regulations.
- Legal basis for data processing
We process your personal data in compliance with the General Data Protection Regulation (GDPR), an EU-wide legal framework that standardizes data protection laws. Our data processing activities are based on the following legal grounds:
Your consent (Article 6(1)(a) GDPR)
By filling out and submitting our contact forms or requesting free trial access to ATLAS MEDICUS®, you provide explicit consent to the data processing activities described in this privacy policy. If we process your data for setting up and managing your user account, it is done based on your consent.
Pre-contractual obligations (Article 6(1)(b) GDPR)
We also process your data to carry out pre-contractual measures. For instance, if you submit an order request through our website, storing your contact information is necessary to take appropriate pre-contractual steps and respond to your inquiry.
Legitimate interests (Article 6(1)(f) GDPR)
In some cases, we process your data without requiring your consent when it is necessary to protect our legitimate interests or those of third parties. The purposes mentioned above, such as ensuring the security of our IT systems and improving website functionality, fall under our legitimate interests. This legal basis also covers our use of services like Google Analytics and Google Maps, which help us enhance the user experience and improve website performance.
Legal obligations (Article 6(1)(c) GDPR) or public interest (Article 6(1)(e) GDPR)
We may also process certain data to fulfill legal requirements, such as providing information to law enforcement or tax authorities, or when it is necessary to carry out a task in the public interest.
- Who we share your data with:
Except for the service providers and partners outlined below, we do not share your data with third parties (aside from Google, as already specified). When the listed data recipients process your information on our behalf, they do so strictly in accordance with our instructions and are bound by stringent security requirements to protect your data.
We share your data exclusively with our hosting service providers:
- TRNetworX, Treskowallee 101, 10318 Berlin, GERMANY
- Hetzner Online GmbH, Gunzenhausen, GERMANY
- DomainFactory GmbH, 85737 Ismaning, GERMANY
These providers enable the operation of our website.
- Data processing outside the EEA:
In general, we do not transfer your access and account data to countries outside the European Economic Area (EEA) or “third countries.” Your data is hosted solely on the servers of our hosting providers, mentioned above, located in Germany.
However, usage data collected via Google is processed in the USA, which is considered a third country. We ensure that a suitable level of data protection is always maintained. In particular, we ensure that Google, as the data recipient, has accepted the EU Standard Contractual Clauses or provides alternative appropriate safeguards as defined by the GDPR to guarantee an adequate level of data protection.
- Storage period:
We process and store your personal data only as long as it is necessary to fulfill our contractual or legal obligations. Therefore, we keep your data for the duration of our contractual relationship with you and, following termination, only for as long as required by German law. Usage data is deleted as soon as it is no longer needed to operate the website.
- User profiles:
We do not use your data to create user profiles. This means we do not process your information to deliver a personalized website experience based on your individual preferences or interests, nor do we offer tailored content based on previous behavior. For example, we will not use your IP address to determine your geographical location for localized content, and your data will not be used for automated decisions that could legally affect you or significantly impact you in similar ways.
- Your legal rights under the GDPR:
Under the GDPR, you have the following rights regarding your personal data:
- Right of access in accordance with Article 15 GDPR
- Right to rectification in accordance with Article 16 GDPR
- Right to erasure (´right to be forgotten´) in accordance with Article 17 GDPR
- Right to restriction of processing in accordance with Article 18 GDPR
- Right to data portability in accordance with Article 20 GDPR
Additionally, you have the right to lodge a complaint with the relevant data protection authority (Article 77 GDPR in conjunction with Section 19 of the German Federal Data Protection Act (BDSG)).
You may also withdraw your consent to the processing of your personal data at any time by contacting us through our web form. This withdrawal applies to any consent granted before the GDPR’s implementation on May 25, 2018. Please note, however, that this withdrawal only affects future processing; processing completed before the withdrawal remains lawful and unaffected.
Information on your right to object under Article 21 GDPR
- Right to Object in Specific Situations
In addition to the rights previously outlined, you have the right to object, at any time and on grounds related to your particular situation, to the processing of your personal data based on Article 6(1)(e) GDPR (processing in the public interest) or Article 6(1)(f) GDPR (processing based on a balance of interests). If you make an objection, we will cease processing your personal data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms, or if processing is necessary for the establishment, exercise, or defense of legal claims.
- Right to Object to Processing for Advertising Purposes
You also have the right to object at any time to the processing of your personal data for direct marketing purposes, including receiving our newsletter. This also applies to any related profiling activities linked to direct marketing. Should you object, we will stop processing your personal data for these purposes.
Please be aware that refusing to provide certain data or objecting to its use may limit or prevent your access to our website or its full functionality.
You may submit your objection informally by contacting us at:
datenschutz@rebmann-research.de or REBMANN RESEARCH GmbH & Co. KG, Gewerbepark H.A.U. 8, 78713 Schramberg, Germany
- Updates to this privacy policy
To ensure this privacy policy reflects our current data processing practices, we may amend it as needed. Any updates will apply the next time you visit our website.
Effective December 2023
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